Wake up and chase everything you want. There are 7 billion people on this planet trying to do exactly what you’re trying to do - that’s to win. Do something different. Your comfort zone will get you nothing. You gotta get there and get uncomfortable. Go vertical. Go crazy. The hardest thing you have to fight for - a shot.
If you're in the tech world, then you know exactly what Slack is and does. As you look outside of our techosphere, however, you might get some puzzled faces when you talk about your favorite work communication tool. So, we debuted a new commercial that put Slack into demonstration - and yes, there are animals in it. Animals always help grab people's attention.
Slack is a messaging app for amazing teams. Send less email, have fewer meetings, and reach new heights like this daring team.
We have all had a giant. Someone who has gone before us. Who encouraged us, inspired us, and challenged us to reach further to new heights. It is by standing on the pillar of their example that we see the way forward, and it is on their shoulders that we built a TITAN.
In my free time, I love being out on the open road on anything with four or two wheels. I'd ride a unicycle if I knew how! Just finished a new custom motorcycle and am in the process of restoring a 1974 Bronco. Many craigslist combings and forum diving for parts alongside buckets of elbow grease gave me great pleasure to see the final product of my very first build - a 1986 Honda Rebel CMX 250 turned naked retro bobber. More recently, Glam Rock cycles finished my design of a 1975 Honda CB 550 turned drag racer bobber. Scroll through the gallery below for pics!
This is just one of the short videos from one of our many weekend rides.
Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors. C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old veggie into an exciting, new snack? By beating junk food at it's own crazy marketing game.
We took the category head-on by positioning carrots as the ultimate junk food with an over-the-top satirical campaign that included TV, web, packaging, vending machines and a carrot crunch-powered iPhone app.
What if video gamers had the skills to get into a real car and make it as a professional race car driver? To find out, Nissan and Sony teamed up to give gamers the chance to go from virtual to reality and win the dream job of millions - become a professional race car driver for Nissan - and it was all captured for a reality TV show.
2013 marked our 3rd season, with over 400,000 gamers from all walks of life who entered through the PlayStation Network, and only 12 advanced to the world-famous Silverstone race track in the UK to compete.
Directed by Jeff Zwart with Radical Media.
Hazard Hangar Episode 5
With only two episodes left, the gamers are pushed to their limits in the hazard hangar with some unexpected surprises. See who can handle the pressure and who gets sent home.
Rubbing is Racing Episode 4
The friction heats up when the gamers get metal to metal behind the wheel of Nissan stock cars. Despite some stellar driving and strategy, it's game over for two drivers.
The Versa Note is the car that gives you more of what you love. So, when it came time for its launch, we thought, what better place to do it than through the place everyone goes to get more of the stuff they love, Amazon.com. So, we created a landmark collaboration with Amazon to be the very first car sold through it.
And when we turned our attention to its delivery, we knew we had to do it just the way Amazon does it, in the biggest boxes Amazon had ever made.
The media response was instantaneous. "What's the biggest thing you can order from Amazon? Because I think my neighbor just got it?" made the front page of Reddit. It even left Seinfeld wondering what could be in the mystery box.
On Veterans Day, we paid special tribute to the United States Armed Forces with the inspiring story of two Wounded Warrior Project® Alumni. We created a 21-minute documentary that followed Kevin and David on an unforgettable journey through the Alaskan wilderness helping other heroic veterans in need and civilians along the way in an outfitted Nissan Titan crowdsourced by fans. This is a short excerpt from the special that aired on the History Channel.
The brief of “Music is my_”, asked filmmakers to tell stories about people that have a strong connection to music; how it makes them feel, how it transforms experiences, and how it pushes you to achieve more.
Watch the experience in 360 here
Through Hoonigan's "Black Friday" and Nissan's "Black Friday 360. Experience, people witnessed the drifting performances of two-time Formula Drift Champion Chris Forsberg and Ryan Tuerck in their 1000 hp Nissan 370Z's. In particular, the Black Friday 360 Experience had some scary yet amazing moments.
One of these was when Forsberg swerved the back of the Nissan 370Z on the ledge of a 30-foot drop. He remarked that while he could mentally block out the drop, he was really concerned about the surface, which was dusty and was made of polished concrete.
He noted that that they had one chance to get the shot before the rubber built up, which could increase traction that might compromise the control during drifting. During the shoot, the crew had to use respirators to breathe while the Nissan 370Z was doing its thing – no thanks to the dust that have built up on the site during its years of being unused.
Likewise, the production team had been game to try anything, even to the point of sacrificing a few cameras. One of those GoPro cameras was left in the cinderblock facade when the 370Z exploded through a wall.
Old Navy wanted to reconnect with their fledgling customer base, but still own a fun and quirky attitude, so we came up with most quirkiest idea of them all - let a plastic mannequin be the spokesman. With the birth of The Supermodelquins: 12 supermodel mannequins' soap-opera lives were chronicled with a breathless sense of celebrity obsession. Even real celebrities wanted to be them.
The Supermodelquin Super Search
This was our search for the next modelquin to join the Old Navy family. The Old Navy Super Search allowed consumers the chance to be molded as the next SuperModelquin and take home $100,000 through a series of challenges that would test their inner spokesmannequin skills. The public votes decided and the winner had a real Supermodelquin made after them to star in their very own Old Navy commercial. Pretty cool 'cause the winner used the money for her medical school tuition.
Hate them or love them, the modelquins' 360 integrated campaign put Old Navy back on the map. They were disruptive and created huge brand buzz, entertainment, PR, and content with an increase of in-store sales by 7% in a single year.
The SuperModelquins welcomed customers in over 2,000 Old Navy stores across the U.S. In addition, many other marketing elements reached fans throughout their shopping experience. For instance, a monthly circular that spoofed celebrity fashion magazines, humorous vignette television commercials, and a microsite, www.oldnavyweekly.com, that generated $22 million in sales in just one year.
The OldNavyWeekly.com Microsite
Tasked to drive more traffic in-stores, we created OldNavyWeekly.com, a fun, coupon-driven site that gave Old Navy and the Supermodelquins more presence on the internet. With deals hidden inside games and 'easter eggs', the site drew over 10 million visits and generated an additional $22 million in sales with 390,000 coupons redeemed in just one year.
With its mixture of voyeurism, sex and technology, Chatroulette was the perfect platform for the King. He entered people's home screens the way commercials never could. Surprising and delighting. This was their own live, personal TV commercial that they took part in. Unfiltered. No ad-buy. Worldwide reach. Our goal was not about the number of coupons we handed out, but to create a real time personal brand interaction in a completely new way.
Nissan was a new player in the cargo van segment, where competitors rule the market, and they Nissan did not get the credit they deserve for reliability and durability. To change that, we created Tough Love – an online campaign that celebrates (with tongue planted firmly in cheek) the emotional connection you can form with a work van that’s always there for you and your business, no matter the conditions. The campaign’s centerpiece is a music video: a hard rock remake of Lionel Richie’s classic “Endless Love” set at Nissan’s testing grounds in Arizona, containing more than a few nods to 80’s hair metal videos. Our message? The tougher we test our vans, the more you love them.
It's not always easy being the underdog. Especially when you're the youngest. This was the launch TVC for Pathfinder in Australia.