Recognized by Business Insider as one of the ‘30 Most Creative Women in Advertising’ and nominated for an Emmy for her commercial work.
Her work has been featured in numerous press outlets, including the Wall Street Journal, AdAge, Fast Company, Adweek, Creativity and the New York Times in addition to judging and receiving awards in major industry shows including Cannes Lions, The One Show, Andys, Communication Arts and Clios.
Hi! I'm Liz, a VP Executive Creative Director and Marketer from a tiny mountain town in Georgia. From my small advertising agency roots in Miami to now leading Branded Entertainment at a global streaming platform, I've been fortunate enough to help shape how some of the biggest brands in the world take part in culture with consumers. I've created for the likes of Adidas, Xbox, Patron, Toyota, Netflix and Old Spice; bringing them into unexplored conversations across gaming, food, music, style, sneakers and sports through a Gen Z lens. Whether that's strategy, marketing, new product development, storytelling or even distribution.
We don't live inside a :30 second TV spot anymore. We live on the pulsating edge of an ever-changing digital heartbeat.
What do you think? Hit me up and let's discuss.
Who am I?
I'm a hat maker, motorcycle rider and wanna-be Snoop Dogg meets Martha Steward chef and homemaker. I'm a two-way conversationalist, strategist and creator of diverse and inclusive multiverses that resonate with and empower youth culture. I believe in using creative influence to improve the world, as well as help creators and brands transform creativity into full-time careers. Now more than ever, there's a double bottom line: Profit & Purpose.
Why do I love what I do?
Creating with cultural pioneers is what drives me. The people we should know about, work with and support next. And I believe that brands have the power to change the world through their lens and voices. Youth culture is made up of passionate activists, creative entrepreneurs and cross-category enthusiasts. And brands have a responsibility to give them lasting value in order to remain culturally & historically relevant.