The Pit

Partnering Formula 1 with Complex "gave F1 the perfect platform to wow and engage new millennial fans in the US. We wanted to showcase Formula 1 in a different way, and getting A$AP Ferg’s unique perspective on the sport with some of the world’s best drivers is a brilliant way to immerse new fans into the sport. Securing a partnership with Complex ensured we were talking to a new audience in a way that’s right for them" for this new series. 

Ellie Norman Director of Marketing & Communications, Formula 1