Mixing with Babish
To ever be more in tune with the world we live in today, we definitely noted that there's been a rise in “at-home cocktailing.”
So, Maker’s Mark teamed up with Hulu to showcase its bourbon through a collection of ad vignettes, each focused on crafting a gourmet, whiskey-based cocktail inspired by Hulu’s original programming and library shows.
The “Mixing with Babish” ads fittingly star YouTube personality Andrew Rea, who first rose to prominence with “Binging with Babish,” a DIY cooking show where he recreates famous dishes from TV and movies.
Since the outbreak of coronavirus earlier this year, 52% of legal-age drinkers in the U.S. have tried making more cocktails at home and 54% intend to do so well into the future,