With its mixture of voyeurism, sex and technology, Chatroulette was the perfect platform for the King. He entered people's home screens the way commercials never could. Surprising and delighting. This was their own live, personal TV commercial that they took part in. Unfiltered. No ad-buy. Worldwide reach. Our goal was not about the number of coupons we handed out, but to create a real time personal brand interaction in a completely new way.