The Versa Note is the car that gives you more of what you love. So, when it came time for its launch, we thought, what better place to do it than through the place everyone goes to get more of the stuff they love, Amazon.com. So, we created a landmark collaboration with Amazon to be the very first car sold through it.
And when we turned our attention to its delivery, we knew we had to do it just the way Amazon does it, in the biggest boxes Amazon had ever made.
The media response was instantaneous. "What's the biggest thing you can order from Amazon? Because I think my neighbor just got it?" made the front page of Reddit. It even left Seinfeld wondering what could be in the mystery box.